Product photos sized for Instagram

Portrait 4:5 posts take up the most room in the Instagram feed. SnapStudio places your product on a clean or gradient background and exports at 1080×1350.

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Image requirements (checked October 2026)

• Instagram keeps photos up to 1080 px wide and supports aspect ratios between 1.91:1 (landscape) and 3:4 (portrait) without cropping. ^[1]
• 1080 × 1350 (4:5) is the tallest size accepted by scheduling tools that publish through Instagram's developer API. ^[2]
• Your profile grid previews posts in a 3:4 crop, so keep the product centred. ^[1]

Platforms change their rules; always confirm with the official source below before you list.

How to make one with SnapStudio

1. Take the photo in soft, even light (a window on an overcast day is ideal). Fill most of the frame with the product and keep the whole item in shot.
2. Open SnapStudio and drop the photo in. The background is removed in your browser; the image is never uploaded to a server.
3. Pick a background (pure white #FFFFFF, any solid colour, or a soft gradient) and toggle the subtle shadow and lighting cleanup.
4. Tick the export sizes you need and download the JPGs (plus a transparent PNG cutout) individually or as a ZIP.

Gradient backgrounds tend to look less "catalogue" and more native on Instagram. Pick two brand colours and reuse them so your grid looks cohesive.

FAQ

Open SnapStudio, free →

Sources

1. https://help.instagram.com/1631821640426723
2. https://developers.facebook.com/docs/instagram-platform/instagram-graph-api/reference/ig-user/media

More guides

• Amazon product photos on a pure white background
• Consistent Shopify product photos in minutes
• Etsy listing photos that crop well everywhere
• Remove the background from a product photo, privately
• eBay listing photos that meet the rules